About Us


The number of people renting is rising rapidly and for too many, taking the first step onto the property ladder remains a distant dream. The ability to raise the required mortgage deposit is the significant barrier to realising the dream of home ownership.

At HomeNow, we believe the UK residential property market excludes those who may be able to afford to buy, but who are unable to fund a deposit or cannot access help from their family.


The combination of high house prices, high rental prices, whilst saving for a deposit make buying a home more difficult than ever. That's why we came up with HomeNow, a solution that helps tenants save for a deposit whilst renting a property they can truly treat as their own.


With HomeNow, tenants receive the security of fixed rent in a property they can treat like home whilst investors are safe in the knowledge that they have a long-term tenant who will treat their home with care.

At the end of the five years, the tenant gets a third of the property price increase which they can use towards a deposit. The investors also share in the increase in value. That way, both sides see the benefit – a perfect synergy.

Who are we?

We are a team of entrepreneurs who have years of experience in property investments and finance

George Burnett - Non-Executive Director and Chairman of the Board 

George is the Co-Founder of Ashtead Group PLC (current market cap £12.1 billion) serving as Managing Director from May 1984 to February 2000 and Chief Executive Officer from February 2000 to December 31, 2006. George is also the former Chairman of the Board of Henderson Opportunities Trust plc (formerly Henderson Strata Investments PLC).

William Peppitt - Non-Executive Director 

Will is a Director of Savills (UK) Limited, heading up their residential business across the South East. He qualified as a Chartered Surveyor in 1989 and was previously a partner at Hobbs Parker, a respected Kent-based multi disciplined property company.

Gavin Stollar - Managing Director, C|T Local.


Gavin has devised and delivered winning advice, campaigns and strategies for institutional, public and private clients throughout Europe and North America. Gavin has advised on a wide range of projects, from infrastructure, retail, and minerals to residential and commercial schemes.

Jonathan Potter - Founding Member

Jonathan is responsible for the initial idea behind HomeNow and his primary ongoing focus is new product creation, structuring and pricing to ensure our social and investor goals are achieved. In 2009, Jonathan co-founded (and was a Director of) CurrencyFair Ltd, a foreign exchange business headquartered in Ireland, with employees in UK, Australia, Greece, Hong Kong, Poland and Singapore. Prior to CurrencyFair, Jonathan gained 14 years’ experience in capital markets, starting his career at JPMorgan.


Lord Bob Kerslake


Former Head of the Home Civil Service​

Former Permanent Secretary in the Department for Communities and Local Government​

Headed up the London Housing Commission report titled ‘Building a new deal for London’.​

Chair of the 2070 Commission.

Tim Farron - MP for Westmorland and Lonsdale


Former Leader of the Liberal Democrats

Extensive experience in the planning sector and was appointed Spokesperson for Housing and Planning and the Northern Powerhouse in August 2019.

Has helped to shape Liberal Democrat housing policy during his time as leader.

George Kieffer


Chairman Estuary Housing Association

Chairman Haven Gateway Partnership

Significant experience in  development and housing association activity

Previously held senior positions in banking, aerospace and department for trade and industry.

Anya Martin


Director, PricedOut, Research and Insight Manager, NCVO


Previously policy and quantitative research specialist in the housing association sector


Extensive experience on private rented sector issues including work on successful legislative reform campaigns


Advisory board member at London YIMBY and board observer at Nationwide Foundation.

Gabrielle Berring

Investment Professional


Extensive experience at senior level in banking for real estate and social housing sectors.

Led the Loans Team at Homes England. SRO for Home Building Fund, investing into housing market to support Government ambition to build 300,000 homes p.a.

Gagan Mohindra MP


MP for South West Hertfordshire


Private Parliamentary Secretary to the Department for Transport


Former Parish, District and County Councillor over a 16 year period. Previous responsibilities including Finance and Property lead member, Economic Development (including Strategic Planning), Chairman of Planning Committee


Find your Home Now