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About Us Why HomeNow?

A host of benefits when compared to traditional renting.

 Choose your own home

Choose your own home

You are not restricted to choosing from available rental properties, instead you can choose from any house currently for sale. You can start searching today.

 Security of a 5 year rent agreement

Security of a 5 year rent agreement

You will be safe in the knowledge that you will be in your home for at least 5 years, providing you with the security usually only associated with owning a home. This compares to the current average private rental period in a standard tenancy is only 19 months.

Treat the house as your home

Treat the house as your home

Paint it, have a pet (or two!), even sublet a room to your best friend. This is your home in all but name, we want you to treat it as such.

 Share in the increase in value

Share in the increase in value

Make your rental money work for you. You will receive one third of the increase in value of your home.

Your Journey to Home Ownership

Case Study


You want to buy a £300,000 property and approach HomeNow, as you can’t afford the deposit.


HomeNow performs the necessary credit and affordability checks on you, you find a property and we check it meets our criteria.


HomeNow buys the property for £300,000 and pays the stamp duty, survey and legal fees and any other costs associated with the purchase of the property.


You move into the property, paying HomeNow a fixed rent, benefitting from security of tenure over the next 5 years.


After 5 years, you share in any increase in value. For example if the house value has risen by 30% to £390,000 over five years. You are entitled to £30,000 (by way of a rent refund) and you use this as a contribution towards your mortgage deposit to buy your home from us.

Who are we?

We are a team of entrepreneurs who have years of experience in property investments and finance.

Core Team

George Burnett

Non-Executive Director and Chairman of the Board

George is the Co-Founder of Ashtead Group PLC (current market cap £12.1 billion) serving as Managing Director from May 1984 to February 2000 and Chief Executive Officer from February 2000 to December 31, 2006. George is also the former Chairman of the Board of Henderson Opportunities Trust plc (formerly Henderson Strata Investments PLC).

William Peppitt

Non-Executive Director

Will is a Director of Savills (UK) Limited, heading up their residential business across the South East. He qualified as a Chartered Surveyor in 1989 and was previously a partner at Hobbs Parker, a respected Kent-based multi disciplined property company.

Gavin Stollar

Managing Director, C|T Local

Gavin has devised and delivered winning advice, campaigns and strategies for institutional, public and private clients throughout Europe and North America. Gavin has advised on a wide range of projects, from infrastructure, retail, and minerals to residential and commercial schemes.

Jonathan Potter

Founding Member

Jonathan is responsible for the initial idea behind HomeNow and his primary ongoing focus is new product creation, structuring and pricing to ensure our social and investor goals are achieved. In 2009, Jonathan co-founded (and was a Director of) CurrencyFair Ltd, a foreign exchange business headquartered in Ireland, with employees in UK, Australia, Greece, Hong Kong, Poland and Singapore. Prior to CurrencyFair, Jonathan gained 14 years’ experience in capital markets, starting his career at JPMorgan.

Gareth Ship


Gareth is responsible for the delivery of the HomeNow scheme. His primary focus is on delivering the processes, structures and systems required to get as many applicants onto our scheme as possible; whilst ensuring new and existing Residents are happy as possible with the scheme.

Gareth has has a wealth of experience gained for his time in the military, Deloitte and investment banks. Gareth was previously COO for Brickowner where he helped setup and launch their property investment platform.

Advisory Board

Lord Bob Kerslake

On Sunday July 2nd the HomeNow team were informed of the sad news that our Advisory Board Chairman, The Right Honourable The Lord Kerslake FAcSS had passed away.

Lord Kerslake was never one for titles, he was Bob to everyone and Bob chaired our Advisory Board with limitless energy, patience and time.

We were introduced to Bob in the Summer of 2020 and asked him to join our Advisory Board. We had big visions of transforming renters into homeowners but very little credibility. 99% of people with his experience, knowledge and connections would probably not have even entertained a call with us. Bob instantly understood what we were trying to do and wanted us to succeed. Bob knew the property and housing world inside out, understood its inequalities and wanted to turn “resentful renters” into homeowners. On joining the Advisory Board he quickly moved onto chair and opened some incredible doors for us.

​It is doubtful we would be where we are on the journey without Bob and we are going to miss his dedication, tenacity and deep insight. The HomeNow team sends its deepest condolences to Bob’s family and friends.

Tim Farron

MP for Westmorland and Lonsdale​

Former Leader of the Liberal Democrats

​Extensive experience in the planning sector and was appointed Spokesperson for Housing and Planning and the Northern Powerhouse in August 2019.

Has helped to shape Liberal Democrat housing policy during his time as leader.

George Kieffer

Chairman Estuary Housing Association

Chairman Haven Gateway Partnership

Significant experience in development and housing association activity

Previously held senior positions in banking, aerospace and department for trade and industry.

Anya Martin

Director, PricedOut, Research and Insight Manager, NCVO

Previously policy and quantitative research specialist in the housing association sector

Extensive experience on private rented sector issues including work on successful legislative reform campaigns

Advisory board member at London YIMBY and board observer at Nationwide Foundation.

Gabrielle Berring

Investment Professional

Extensive experience at senior level in banking for real estate and social housing sectors.

​Led the Loans Team at Homes England. SRO for Home Building Fund, investing into housing market to support Government ambition to build 300,000 homes p.a.

Gagan Mohindra MP

MP for South West Hertfordshire

Private Parliamentary Secretary to the Department for Transport

Former Parish, District and County Councillor over a 16 year period. Previous responsibilities including Finance and Property lead member, Economic Development (including Strategic Planning), Chairman of Planning Committee