This privacy policy applies between you, the User of this Website, and Bomad Investments Limited, the owner and provider of this Website. Bomad Investments Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.
This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://homenowuk.com/terms-and-conditions.
Please read this privacy policy carefully.
Definitions and interpretation
In this privacy policy, the following definitions are used:
Data:
Collectively, all information that you submit to Bomad Investments Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
Cookies:
A small text file placed on your computer by this Website when you visit certain parts or use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies).
Data Protection Laws:
Any applicable law relating to the processing of personal Data, including but not limited to Directive 96/46/EC (Data Protection Directive), the GDPR, and any national implementing laws, regulations, and secondary legislation, for as long as the GDPR is effective in the UK.
GDPR:
The General Data Protection Regulation (EU) 2016/679.
Bomad Investments Limited, we or us:
Bomad Investments Limited, a company incorporated in England and Wales with registered number 11307331, whose registered office is at 5th Floor, 100 Bishopsgate, London EC2N 4AG.
User or you:
Any third party that accesses the Website and is not either (i) employed by Bomad Investments Limited and acting in the course of their employment, or (ii) engaged as a consultant or otherwise providing services to Bomad Investments Limited and accessing the Website in connection with the provision of such services.
Website:
The website you are currently using, www.homenowuk.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
In this privacy policy, unless the context requires a different interpretation:
a. the singular includes the plural and vice versa;
b. references to sub-clauses, clauses, schedules or appendices are to those of this privacy policy;
c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. âincludingâ is understood to mean âincluding without limitationâ;
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this privacy policy.
Scope of this privacy policy
This privacy policy applies only to the actions of Bomad Investments Limited and Users with respect to this Website. It does not extend to any websites accessible from this Website, including, but not limited to, links to social media websites.
For the purposes of applicable Data Protection Laws, Bomad Investments Limited is the âdata controllerâ. This means Bomad Investments Limited determines the purposes for which, and the manner in which, your Data is processed.
Data collected
We may collect the following Data, which includes personal Data, from you:
a. name;
b. date of birth;
c. gender;
d. job title;
e. profession;
f. contact information such as email addresses and telephone numbers;
g. demographic information such as postcode, preferences and interests;
h. financial information such as credit/debit card numbers;
i. IP address (automatically collected);
j. web browser type and version (automatically collected);
k. operating system (automatically collected);
l. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
m. personal identification data (such as passports and driving licence)
in each case, in accordance with this privacy policy.
How we collect Data
We collect Data in the following ways: a. data is given to us by you; and b. data is collected automatically.
Data that is given to us by you
Bomad Investments Limited collects your Data in several ways, for example: a. when you contact us through the Website, by telephone, post, email or any other means; b. when you register with us and set up an account to receive our products/services; c. when you complete surveys used for research purposes (although you are not obliged to respond); d. when you use our services;
in each case, in accordance with this privacy policy.
Data that is collected automatically
To the extent you access the Website, we will collect your Data automatically, for example: a. we automatically collect some information about your visit to the Website. This helps us improve Website content and navigation. It includes your IP address, the date, times and frequency of your access, and how you use and interact with content. b. we collect your Data via cookies, in line with your browserâs cookie settings. For more information, see the section headed âCookiesâ.
Our use of Data
Any or all of the above Data may be required to provide you with the best possible experience. Specifically, Data may be used for: a. internal record keeping; b. improvement of our products/services; c. email marketing of products/services that may interest you; d. market research contact via email, telephone, fax or mail, and customisation of the Website;
in each case, in accordance with this privacy policy.
We may use your Data for these purposes if it is necessary for our legitimate interests. You may object to this (see âYour rightsâ below).
For direct marketing via email, we require consent:
a. Soft opt-in: Applies where you have previously engaged with us. We will treat consent as granted unless you opt out.
b. Explicit opt-in: For other marketing, we will ask for clear affirmative action (e.g. ticking a consent box).
c. You may withdraw consent at any time (see âYour rightsâ).
When you register to receive our services, the legal basis for processing is to perform a contract with you or take steps to enter one.
We may use your Data to show you our adverts or content on other websites. If you do not want this, please disable the relevant cookies (see âCookiesâ section).
Who we share Data with
We may share your Data with:
a. our group companies or affiliates â to manage your account and the Website
b. employees, agents or professional advisers â to obtain legal or professional advice
c. third-party service providers â to support our Website and operations
d. relevant authorities â for crime prevention or tax compliance
e. Credit Reference Agencies â for eligibility assessments
f. property developers (at group or regional level) â to support your onboarding, move-in and ongoing home ownership journey
g. third-party viewing agents (including providers such as Viewber) â to facilitate property viewings and access
h. utility and home setup partners â to assist with utilities, services and move-in arrangements
In each case, we only share the minimum data necessary and in accordance with this privacy policy.
in each case, in accordance with this privacy policy.
Eligibility scanning
In order to find the most suitable product for you we may use information provided by a third party, Sikoia, who rely on information held at Credit Reference Agencies (CRAs). A CRA is a company that collects personal information from various sources and provides that personal information for a variety of uses (including to prospective lenders for the purposes of making credit decisions). By signing up to HomeNow, you confirm that HomeNow and Sikoia may each use your information for this purpose.
When requested by HomeNow, Sikoia will search CRAs who provide them with publicly held data, including the electoral roll and shared credit performance data. If you have a financial associate their data may also be provided. We will use the information provided to us by Sikoia to help decide which products may be best for you.
When a search is completed, a âquotation searchâ footprint will appear on your credit report, whether or not you decide to apply for the product. This search will not affect your ability to gain credit.
The information which we provide to the CRA, via Sikoia, may be supplied to other organisations such as Fraud Prevention Agencies and used by those organisations for the purposes of checking identity, preventing fraud, tracing and collection of debt.
The identities of the CRAs used, and further data management details are available through the links below;
- Experian: www.experian.co.uk/crain
- Equifax: www.equifax.co.uk/crain
- TransUnion: www.transunion.co.uk/CRAIN
Additionally, you can contact any of the CRAs as follows, if you wish to obtain a copy of your credit report.
Experian, Consumer Help Service, PO Box 8000, Nottingham NG80 7WF or https://www.experian.co.uk/consumer/statutory-report.html
Equifax PLC, Equifax Limited, Customer Service Centre, PO Box 10036, Leicester, LE3 4FS or https://www.equifax.co.uk/Products/credit/statutory-report
TransUnion, TransUnion Consumer Services Team, PO Box 647, Unit 4, Hull HU9 9QZ or https://www.transunion.co.uk/consumer/get-your-credit-report
Keeping Data secure
We use technical and organisational measures to safeguard your Data: a. account access is controlled by a unique username and password; b. Data is stored on secure servers; c. payment details are encrypted using SSL technology.
If you suspect misuse, loss, or unauthorised access to your Data, contact us immediately at:Â support@homenowuk.com
For more advice on internet safety, visit:Â www.getsafeonline.org
Data retention
We retain your Data only for as long as necessary, unless a longer period is required by law.
Even if deleted, your Data may remain on backup or archival systems for legal, tax, or regulatory reasons.
Your rights
You have the following rights in relation to your Data: a. Right to accessâ request copies of your Data or request updates/deletion; b. Right to correctâ have inaccurate or incomplete Data corrected; c. Right to erase â request deletion of your Data; d. Right to restrict use â block or limit use of your Data; e. Right to data portability â request transfer of your Data; f. Right to object â object to how we use your Data.
To exercise your rights or withdraw consent, contact:Â support@homenowuk.com
If youâre dissatisfied with our handling of your Data, you may lodge a complaint with the UK Information Commissionerâs Office (ICO): https://ico.org.uk/
Please keep your Data accurate and up to date during our relationship.
Links to other websites
This Website may contain links to other sites. We do not control them and are not responsible for their content. Please review their privacy policies before use.
Changes of business ownership and control
If Bomad Investments Limited sells or transfers control of all or part of its business, Data relevant to that part may be transferred to the new owner under this policy.
We may disclose Data to a prospective purchaser.
In all cases, we aim to ensure your privacy remains protected.
Cookies
This Website uses Cookies to improve your experience and our service delivery.
All Cookies used comply with current UK and EU Cookie Law.
You will be prompted to consent before Cookies are set. You may deny consent, but certain features may not function fully.
This Website may use:
Strictly necessary cookies:Â Required for core functionality.
Analytical/performance cookies:Â Help us understand usage and improve the Website.
Functionality cookies:Â Recognise returning users and remember preferences.
Targeting cookies:Â Record visits and preferences to deliver more relevant content.
You can enable/disable Cookies in your browser settings.
You can delete Cookies at any time, though this may affect Website functionality.
Keep your browser up-to-date and review guidance from the browser developer to adjust privacy settings.
For more information on cookies, including how to disable them, visit:Â www.aboutcookies.org
General
You may not transfer your rights under this privacy policy. We may transfer ours if we believe your rights will not be affected.
If any part of this policy is found invalid or unenforceable, the rest remains effective.
No delay or failure to act constitutes a waiver of any rights.
This policy is governed by the law of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the English and Welsh courts.
Changes to this privacy policy
Bomad Investments Limited may update this privacy policy from time to time. Changes will be posted on the Website, and your continued use signifies your acceptance.
You may contact us at:Â support@homenowuk.com
Last updated: 13 November 2025