About

Name

Jonathan Potter

Job Title

CEO

Bio

Jonathan originated the HomeNow concept, assembled a high-performance team and led the implementation of the platform. He has overall responsibility for strategy and execution

Prior to HomeNow, Jonathan was part of the founding team at CurrencyFair, a P2P currency exchange and money transfer platform CurrencyFair was the first platform to break the $1bn barrier in money matching transfers and by 2018 $7bn had been matched by 100,000 customers

Jonathan also founded and was CEO of Law Debenture Asset Backed Solutions Limited, administering complex securitisation transactions

He has held positions at Bank of New York Mellon, ABN Amro, Deutsche Bank and JP Morgan

Name

Gareth Ship

Job Title

COO

Bio

Gareth makes things work for HomeNow and is passionate about making home ownership more accessible, especially with a young family of his own.

Prior to HomeNow, Gareth has ‘start up’ experience within property finance and institutional experience within investment finance through Deloitte and UBS.

As a retired Captain in the British Army, Gareth has been responsible for delivering strategic objectives in high-risk environments.

Name

Martin Hedley MBE

Job Title

Director of Product Delivery

Bio

Martin leads the design and delivery of HomeNow’s products, making sure they meet the needs of both customers and investors.

He brings a background in building and scaling start-up and scale-up businesses, as well as earlier service as a British Army officer.

Martin combines operational rigour with commercial focus, ensuring HomeNow delivers trusted solutions that make homeownership more accessible.

Name

Thom Miller

Job Title

Head of Risk & Compliance

Bio

Thom is responsible for advising on and managing HomeNow’s regulatory and compliance framework, holding the FCA’s SMF16 (Compliance Oversight) and SMF17 (Money Laundering Reporting Officer) responsibilities.

He has extensive experience in financial services, including as Head of Risk and Compliance for a leading online mortgage broker.

Thom has a strong track record of implementing robust risk management frameworks and ensuring the highest standards of governance and customer protection.

Name

Sam Juner

Job Title

Director of Tenant Acquisition

Bio

Sam leads on continuously improving efficiency and the customer experience.

Previously, he headed the lettings business at the UK’s largest single-family housing platform, where he scaled operations into a high-volume national provider, consistently rated highly for customer feedback.

Earlier in his career, Sam helped institutional investors launch and grow build-to-rent portfolios, with a focus on designing customer journeys that worked better for residents.

 

Name

Charlie Heim

Job Title

Manager Tenant Acquisitions

Bio

Charlie is responsible for welcoming future homeowners to HomeNow and ensuring a first-class experience from start to finish.

With extensive experience in property and customer care, he has helped thousands of people move into their homes and knows how to make the process as seamless as possible.

Charlie is passionate about guiding customers through one of life’s biggest milestones with clarity, support, and trust.

Name

Michael Adjekum

Job Title

HPP Specialist

Bio

Michael is a Home Purchase Plan specialist with strong mortgage expertise, bringing deep experience in supporting clients on their journey to homeownership.

He combines broad market knowledge with clear, personalised guidance to make every step of the process straightforward.

Michael helps you understand your options and find the right plan for your goals.

Name

Beccy O’Grady

Job Title

Senior Underwriter

Bio

Beccy oversees the underwriting process at HomeNow, making sure every application is carefully reviewed and customers are supported at each stage.

With over eight years’ experience in the homebuyer market, she has developed clear, customer-friendly policies to make the path to homeownership more accessible.

Beccy is dedicated to giving customers confidence and peace of mind as they move towards owning their home.

Name

Jemma Dean

Job Title

HPP Specialist

Bio

Jemma is a fully qualified CeMAP and CeRER specialist with over a decade of experience helping clients navigate their homebuying journey.

She brings strong market expertise across residential, Buy-to-Let, remortgage and specialist lending, offering clear, practical guidance at every stage.

Previously the founder of her own advisory firm, Jemma is known for personalised support and building long-standing client relationships.

Name

Nicola Goodyear

Job Title

Property Administrator

Bio

Nicola is the main point of contact for our residents and looks after the smooth running of day-to-day office operations.

With a strong background in customer service and administration, she ensures that queries are handled quickly and that residents always feel supported throughout their journey with HomeNow.

Name

Vince Woodward

Job Title

Director of Property Acquisition

Bio

Vince leads Property Acquisitions at HomeNow, bringing over 25 years’ experience working with UK housebuilders and sourcing residential homes across the UK.